AI Training for Marketing Teams

AI Training for Marketing Teams

Your marketing team is already using AI individually - some people getting great results, others struggling, with no way to replicate wins. This four-week program transforms that sporadic usage into systematic team capability. You'll build shared frameworks and institutional knowledge that everyone can leverage - not just prompts that stay trapped in individual ChatGPT accounts.

What Your Team Will Master:

Session 1: Brand Voice That Sounds Human

Stop publishing generic AI content. Learn to train AI on your actual brand voice using examples from your best work. Generate marketing assets that maintain consistency across channels while sounding authentically human, not obviously AI-generated.

Session 2: Organization & Repeatable Workflows

Transform scattered AI conversations into organized systems. Build account-specific workspaces that remember brand guidelines and custom tools that automate your most repetitive tasks. Turn one-off wins into repeatable processes your whole team can use.

Session 3: Market Intelligence & Deep Research

Generate comprehensive audience insights, competitive analysis, and market trend reports at scale. Master advanced research capabilities and voice-based workflows that let you brainstorm campaigns and capture insights without breaking stride.

Session 4: Complete Campaign Workflows

See how research, strategy, and execution work together in real campaigns. Learn to analyze performance data, create case studies from completed work, and orchestrate multiple AI tools into cohesive marketing workflows that compound over time.

You're Ready If This Describes Your Team

This training is designed for marketing teams experiencing the sporadic usage problem:

• Your team is already using AI tools like ChatGPT or Claude individually
• Results are inconsistent - some people get wins, others don't
• You have no way to replicate successful approaches across the team
• Knowledge lives in individual accounts with no shared frameworks
• Your team creates content across multiple channels (B2B or DTC)

Ready to move from individual experiments to team systems? You'll gain practical skills to launch better campaigns, maintain brand quality at scale, and build capabilities that compound over time.

Why This Works

Most teams get stuck between individual AI experimentation and systematic team adoption. This program is specifically designed for that transition - teaching your team to build shared systems, not just learn tactics. You're past the "should we use AI?" phase. Now you need to answer "how do we use it as a team?"

Over 4 sessions, they'll build:

• Brand voice systems that maintain consistency across all channels
• Custom GPTs trained on your brand guidelines and style
• Campaign workflows that organize research, creation, and analysis
• Content systems that scale without sounding robotic
• Analysis frameworks to continuously improve campaign performance

Why 4 Weeks Works Better

This isn't arbitrary. Behavioral science shows 21-28 days for habit formation. Weekly touchpoints maintain momentum without overwhelming schedules. Time between sessions enables experimentation with real deals and campaigns. It's the optimal format for lasting revenue impact—fast enough to see quick wins, thorough enough to build real expertise.

Our 4-week format is deliberately designed for learning through your actual work:

Week 1→2: Apply AI features to your real accounts and campaigns, see what works in your context

Week 2→3: Build advanced skills through your actual workflows, develop systems that fit your processes

Week 3→4: Integrate AI into your daily routines, create sustainable revenue-driving systems

Weeks 5+: Ongoing AI advisory available for teams that want continued advancement

The time between sessions is when AI becomes real—applying features to your actual work, not abstract examples. You're building skills through your workflows that directly translate to revenue.

Ongoing AI Advisory

AI evolves quickly, and so should your marketing strategies. For teams that want ongoing strategic support, we offer embedded AI advisory: one day per week working alongside your team on defined projects with measurable outcomes. Learn more about AI Advisory.

Here's what happens with most AI training:

• Day 1-7: High enthusiasm, lots of experimentation
• Day 8-21: Some application, declining usage
• Day 22-30: Return to old habits
• Day 31+: No support, momentum fades

Here's what happens with Razzo:

• Weeks 1-4: Build foundation through weekly accountability
• Week 5+: Apply skills to drive real revenue
• Ongoing advisory available: Continue advancing with strategic AI support
• Result: Sustained behavior change that drives measurable results

Learn Through Your Lens

We teach the same AI tools as everyone else—but through YOUR lens. Marketing teams learn ChatGPT through campaign creation, content development, and lead generation using real campaigns. Every feature is taught through your specific workflows, so skills translate directly to revenue instead of remaining abstract knowledge.

This means you're not learning "how to use Custom GPTs"—you're learning "how to maintain your brand voice at scale across all content." You're not learning "how to use Deep Research"—you're learning "how to generate comprehensive audience insights and competitive intelligence for your next campaign." The features are just tools. Your marketing workflows are what matter.

Prerequisites:

• Active ChatGPT Pro/Business or Claude Pro/Team account
• Willingness to try new approaches during weekly practice
• Current marketing role with real campaigns to apply learning

This is a practical bootcamp focused on real marketing workflows, not generic AI features. Each session builds on the previous week's practice with your actual campaigns and content.

Frequently Asked Questions